Taking it to the street -

"When Reality Comes Apart at the Seams"
digital collage by Mick Mather

As I've mentioned recently, I've been looking at a ton of artwork, most of it found in that most wonderful phenomenon known as the PDF Magazine. There's a lot of fresh work to be seen from artists, designers, photographers and street artists. For our purposes here it's the "street style" that's been steadily creeping into a lot of agency design work that interests me. Too much of this specialized artwork is stolen or copied when the ad industry should actually be hiring some of these artists to bring a fresh perspective to the field. You know the parable guys: "give a man a fish and you feed him for a day - teach a man to fish and you feed him for a lifetime". As with other industries - music and publishing to name two - advertising has become stale, it's been that way for more than a generation and it too fails to recognize the paradigm shift that is likely to make them irrelevant in less than another decade. WAKE UP PEOPLE! Hmm, a bit of a rant here, innit? :D